TRAINING & COACHING
DRIVE THE GROWTH YOU DESERVE BY UPSKILLING YOUR TEAM
Tailored Learning and Coaching For New Teams, for Growth, Impact and Transformation
Our training delivers targeted insights and practical tools your team can use immediately.
Choose from half-day overviews for fast upskilling or full-day deep dives for a more comprehensive approach, ensuring your team is ready to take action and deliver results.
If you need something bespoke, we can create a workshop suited to your specific needs, just drop us a line for a free of charge discussion.
HALF-DAY 'TASTER' TRAINING WORKSHOPS
Designed for startups and SMEs, our half-day overviews provide efficient, focused upskilling to take your marketing to the next level. These sessions deliver actionable insights on what “good” looks like, giving your team the tools to professionalise and drive meaningful results - fast.
Perfect for businesses with a small marketing team (1-5 people) and turnovers of up to £10M.
STRATEGY OVERVIEW
Strategy vs Tactics: Clarify Your Marketing Approach
Pricing from £1,750 for half a day
Maximum 8 attendees
Without a clear strategy, businesses often waste time and money on tactics that don’t align with their goals. This workshop helps you focus on the big picture while ensuring day-to-day actions contribute meaningfully to business growth.
The package will vary by business but usually includes:
- The difference between strategy (big picture) and tactics (execution).
- Setting achievable business and marketing goals.
- Frameworks for building a sustainable marketing strategy.
- Common pitfalls when separating strategy from tactics.
Deliverables:
- Customisable strategy templates tailored to your business.
- Option for a discounted bespoke strategy session with a Fractional CMO.
Who It's For:
Perfect for businesses with a small marketing team (1-5 people) or solo founders and turnovers of up to £2M.
ICP KICKOFF KIT
Ideal Customer Profile (ICP) Creation
Pricing from £1,750 for half a day
Maximum 10 attendees
Targeting the wrong audience is one of the biggest reasons marketing campaigns fail. A clearly defined ICP ensures your efforts are focused on the customers most likely to buy from you.
The package will vary by business but usually includes:
- How to gather and validate customer data.
- Understanding the difference between ICPs and buyer personas.
- Live group work to define your primary ICP.
- Aligning ICPs with your messaging and campaigns.
Results You Can Expect:
- One well-defined, actionable ICP.
- A framework for creating additional ICPs as your business grows.
Who It's For:
Perfect for businesses with a small marketing team (1-5 people) or solo founders and turnovers of up to £2M.
CAMPAIGN TOOLKIT
Campaign Planning Technology & Methodology
From £3,500 for a basic toolkit
A comprehensive toolkit to establish your marketing foundations, designed to help startups go to market effectively.
The package will vary by business but usually includes:
- 4 hour marketing strategy workshop
- 1-page basic marketing strategy
- 3 hour brand workshop
- 1-page brand plan
- Content planning template
- Martech assessment and plan
- Marketing capability assessment and 10 point plan of future recommendations
- Lead or Demand Generation assessment and tailored basic plan
- Marketing asset templates (blog, 1 x social channel template, email templates)
- 7 hours of workshop planning and background prep
Results You Can Expect:
- A clear and consistent brand identity and basic marketing strategy with tools to attract and engage your target audience.
Who It's For:
Any company who wants to start marketing with little to no internal / inhouse marketing resource.
CAMPAIGN TOOLKIT
Campaign Planning Technology and Methodology
Quotes on demand
This workshop equips your team to create aligned campaigns and content that engage your audience and drive results.
Perfect for product launches or ongoing engagement, it provides the structure, tools, and strategies for success.
The package usually includes:
Campaign Plan Fundamentals:
- End-to-end planning: From ideation to execution to optimisation.
- Defining clear goals and KPIs for your campaigns.
- Choosing the right tools to support your planning (including free and paid options).
- How to align campaign planning with business and sales objectives.
Content Creation Strategies:
- Utilising the 70/30 rule.
- Identifying evergreen content.
- Content optimisation
- Tools and AI tips for automating and streamlining content creation.
Integration and Best Practices:
- Live session: content and campaign calendar build.
- 'How to' combine campaigns and content into a cohesive strategy.
- Evaluating campaign and content ROI in tandem.
- Real-life examples and interactive exercises to bring the theory to life.
Deliverables:
- 3-6 month campaign plan.
- Content Resuscitation Framework.
- Campaign calendar template.
- Tool recommendations.
Who It's For:
- Companies prioritising thought leadership or organic content marketing.
- Businesses with marketing teams of 2-10 or freelancers managing multiple campaigns.
- Perfect for scaling SMEs (£2M–£10M turnover) or startups looking to solidify their marketing processes.
3P REVIEW
Supercharge your People, Platforms and Processes
From £800 a day, quotes on demand
Perfect for businesses near the beginning of their marketing journey but looking to increase funding, capacity and capabilities, and require a jumpstart plan to supercharge their marketing efforts - this includes an assessment of all people, processess and technical platforms.
What’s Included:
- Audit of current activities and business goals
- Creation of an actionable marketing framework (people, platforms, processes)
- Implementation of quick wins to drive early results
- ICP creation, messaging, and channel strategies
- Introduction to essential tools like CRM and analytics platforms.
Results You Can Expect:
- Depending on the scale of the engagement, the deliverable could include a plan to scale (fully costed with core timings), or if its a longer engagement, then a fully operational marketing function equipped to deliver measurable results and already scaling in terms of size, capabilitites and revenue generation.
Who It's For:
Companies with turnover over £3M needing their first dedicated marketing team structure.
Full-Day Deep-Dive Workshops
With a focus on turning reactive tactics into proactive, sustainable plans, these sessions provide clear frameworks, practical tools, and actionable outcomes. Ideal for companies navigating increased complexity, they empower teams to work smarter and drive meaningful results.
Designed for businesses with turnovers of around £5m+ preparing for their next growth phase, with marketing teams of 3+ looking for structure and efficiency.
DEEP-DIVE
Strategy v Tactics Day
From £2,500 per workshop
Maximum 10 attendees
When businesses confuse strategy with tactics, their marketing efforts often become scattered and reactive.
A strong strategy defines why you’re doing something, while tactics are the how.
This workshop ensures you have a big-picture plan that makes every action purposeful and aligned with your business goals.
What it covers:
- Advanced strategy frameworks: How to build a high-level marketing strategy tailored to your business model and industry.
- Tactical alignment: Ensuring your day-to-day activities and campaigns contribute directly to strategic goals.
- Stakeholder management: How to communicate strategy to leadership and teams, securing buy-in and accountability.
- Real-world examples: Case studies of successful and failed strategies, highlighting lessons learned.
- Interactive roadmap exercises: Step-by-step guidance to create a cohesive marketing strategy roadmap.
Deliverables:
- A complete, actionable marketing strategy tailored to your business needs.
- A detailed strategy-tactics alignment plan to keep your team on track.
- Tools and templates to monitor progress and adjust as needed.
Who It's For:
- Companies scaling up or looking to refine their marketing strategy to drive sustainable growth.
- Teams struggling with reactive marketing or unclear alignment between campaigns and objectives.
DEEP-DIVE
ICP Creation Day
From £2,500 per workshop
Maximum 10 attendees
Marketing success starts with understanding who you’re trying to reach.
Without well-defined ICPs (Ideal Customer Profiles), campaigns can feel like throwing darts in the dark.
This workshop helps you deeply understand your best-fit customers and ensures your marketing speaks directly to their needs and motivations, increasing engagement, conversions, and ROI.
What it covers:
- Advanced data techniques: How to gather, analyse, and interpret customer data for actionable insights.
- Segmentation and validation: Developing multiple ICPs for diverse customer segments and validating them with real-world data.
- Messaging alignment: Tailoring your campaigns and sales strategies to resonate with each ICP.
- Collaborative exercises: Hands-on guidance to define ICPs that reflect your business and audience needs.
Deliverables:
- 2-3 fully developed ICPs tailored to your business.
- A repeatable framework for updating ICPs as your business evolves.
- Guidance on integrating ICPs into campaigns and sales strategies.
Who It's For:
- Businesses that lack clarity on their target audience.
- Teams launching new products or expanding into new markets.
- Companies wanting to improve marketing and sales alignment.
- Marketing teams ready to move beyond broad demographics and general personas.
DEEP-DIVE
Campaign Planning and Content Creation Day
From £2,500 per workshop
Maximum 10 attendees
Thought leadership and content marketing are critical to building authority and trust in your industry.
But without strong campaign planning and a structured approach to content creation, your efforts may lack focus and fail to deliver results.
This workshop combines the best practices for planning high-impact campaigns with strategies for creating and repurposing content to maximise reach and ROI.
What it covers:
- Campaign lifecycle management: End-to-end planning, from goal-setting and ideation to execution and optimisation.
- Tools and AI integration: How to leverage the latest tools and AI for campaign planning, creative development, and data analysis.
- Content repurposing strategies: Applying the 70/30 rule to focus on evergreen content and repurpose it across multiple platforms.
- Collaborative planning: Building a campaign and content calendar that aligns with your business objectives.
Deliverables:
- A fully developed campaign and content plan tailored to your business and funnel.
- A repurposing framework for one of your existing content pieces.
- A campaign and content calendar template for ongoing use.
- Tool recommendations specific to your team and budget.
Who it's For:
Companies with turnover over £3M needing their first dedicated marketing team structure.
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.
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