CASE STUDIES
Case 1: B2B, D2C Marketing and Brand Strategy
Transforming A Sports Therapy Clinic’s Marketing Approach
Client Profile
A sports therapy and chiropractic clinic in Buckinghamshire, now in its second year post start-up. Experiencing consistent growth with a 15% year-on-year increase, the business sought scalable marketing solutions to streamline operations and drive higher conversions.
Objectives
The client engaged Pink Umbrella to:
- Review all existing marketing and brand plans.
- Revise strategy for better alignment with overall business objectives.
- Conduct a Martech and AI audit to identify gaps and future needs.
- Optimise content planning and creation for efficiency and impact.
- Increase brand awareness
- Incrase lead generation
- Revenue generatuion (maintain and grow)
- Bring the values of the business to the community
Approach
Through a series of in-depth workshops and strategic reviews, we:
- Redesigned the Marketing Strategy: Evaluated current plans and processes to create a roadmap tailored to the client’s growth trajectory.
- Executed a Martech Audit: Transitioned the client from manual processes in Excel to Mailchimp CRM, integrating email marketing functionality with AI tools like ChatGPT to generate personalised messaging at scale. Automated workflows improved customer segmentation and journey mapping.
- Streamlined Content Creation: Introduced the 70/30 Rule, where 30% of the client’s time was spent creating new content, while 70% focused on repurposing and redistributing existing materials. Tools like Canva and Hootsuite were used to enhance efficiency and maximise reach.
- Introduced a content calendar: Planned in for the next 12 months.
- Introduced email marketing: Including the use of a new AI practices, CRM and Email marketing tech.
- Introduced funnel analysis: To fous the mind on closing leads from consideration and onwards.
- Enhanced Lead Closure: Utilised Mailchimp’s AI-powered email automation to personalise customer journeys, creating targeted campaigns for lead nurturing, appointment reminders, and post-visit follow-ups.
Results
The strategy and technology integration are already driving transformative success:
- Content Efficiency: Saved one full day per week on content creation by repurposing and automating processes.
- Social Media Growth: Achieved a 350% increase in social referrals through optimised, consistent posting and engagement strategies.
- Customer Satisfaction: Earned 100% 5/5 reviews on Google, reflecting improved customer experience and communication.
- Community Engagement: Increased community engagement by over 290%, further strengthening brand loyalty and visibility.
- Automated Lead Closure: Achieved an 18% improvement in lead closure rates from a standing start, supported by personalised email workflows.
Projected Outcomes for months 6-12
Based on current performance and industry benchmarks, future results are expected to include:
- A 20–30% increase in lead conversion rates over six months.
- A 40% reduction in manual operational tasks through automation.
- Sustained growth in online reviews and social engagement, enhancing the clinic’s reputation and visibility.
This case study showcases how Pink Umbrella leverages cutting-edge technology, strategic insights, and tailored solutions to drive real results for growing businesses.
Want to see similar results for your business? Contact us to learn more.
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.