Better brands
Global growth
Smarter strategy
Optimised operations
Targeted transformation
Pink Umbrella delivers.
PINK UMBRELLA DRIVES TARGETED TRANSFORMATION AND GLOBAL GROWTH BY CONNECTING STRATEGY, MARKETING, OPERATIONS, TECHNOLOGY AND AI INTO ONE COMMERCIAL ENGINE.
Turning ambition into operational reality.
Our solution pillars focus on helping you TRANSFORM, OPTIMISE and GROW
1. Transformation & Growth Consultancy
- We bring structure to your growth.
- From commercial marketing strategy to brand evolutions, and organisational design to AI and martech optimisation, we help you align people, process, and technology for measurable performance.
2. Interim & Fractional Executives
- Access our collective of senior leadership and Board Advisors without the fulltime overhead.
- Our Fractional CMOs, CROs, CGOs, COOs, Brand Directors, Design Directors and Marketing Directors deliver immediate commercial impact.
- leading strategy, teams, and transformation projects that drive results.
3. Workshops & Training
- Where strategy meets action!
- We facilitate practical, high-impact workshops and training sessions – from strategy creation, B2B thought leadership strategy, personal branding, ICP creation and customer journey mapping to campaign planning, marketing team kick-starters, and AI adoption – we turn ideas into execution.
TRUSTED BY GLOBAL BRANDS
Our specialism lies in B2B, Saas and EdTech, yet our experience covers FinTech, LegalTech, Retail, Wellness, and Automotive too!
Michelle Boland, Founder and Managing Director of Pink Umbrella, brings over 20 years of hands-on experience delivering marketing growth, transformation, and demand generation for a collection of global household brands.
From running high-performing campaigns in agency settings to leading global marketing transformation programmes in-house, Michelle has helped businesses unlock revenue, reduce inefficiencies, and scale smarter. Her curiosity, clarity, and consultative style mean she doesn’t just advise - she delivers real change that sticks.
LOVELY WORDS FROM OUR CLIENTS
"Working with Michelle has been a game-changer for my business. Her passion, energy, and genuine commitment to every project are truly inspiring. She takes the time to deeply understand your goals and offers thoughtful, strategic ideas that elevate your vision. Her communication is exceptional, making the entire process smooth and productive.
Thanks to her guidance, I’ve significantly improved my content planning, maintained consistent messaging, and seen a noticeable boost in profitability."
Alex Everitt, Founder AE Chiropractic & Sports Therapy Clinics
25+ years
growth marketing & transformation
experience
17+ years
Board & Executive experience
£50m+
in savings delivered globally
WHAT WE DO
Growth stalls when strategy, sales, and operations don’t align.
We help you cut through the noise with strategies grounded in your business goals, resources, and revenue targets. No fluff. Just a clear plan that works.
Then we make it real - setting priorities, embedding change, and supporting your team to deliver. That could mean upskilling your people, redesigning processes, or bringing in the right external expertise.
Our expertise spans SaaS, Fintech, EdTech, LegalTech, FMCG, B2B and B2C - from Start-ups, scaling SMEs and up to £1bn global matrix organisations. We help Founders and CEOs take the next step in growth and transformation.
HOW WE HELP YOU
We are experts in fine tuning your people, processes and platforms.
We help you:
- Align strategy, marketing, sales and operations so every function drives the same goals
- Redesign structures and processes for efficiency and long-term scalability
- Optimise customer journeys to boost revenue and profitability
- Use AI, Technology, and data to cut waste, sharpen decisions and free your team to focus on growth
Transformation
(Interim & Consultancy)
Day rates available
What do you need to transform or change?
Digital, cultural, or perhaps functional design transformation? Or maybe you want to move to a new business model, or operational delivery system? - we work with you to understand your goals and create a path to get there.
We step in at board level - either as interim leadership or through focused consultancy, to:
- Realign strategy
- Reshape structures
- Optimise operations
Delivering commercial transformation that sticks.
Growth Consulting
(Fractional & Consultancy)
Day rates available
When strategy drifts, results suffer.
We reset your go-to-market, restructure teams and tech, and put a clear growth plan back in play.
From one-off projects to ongoing change programmes, we help you:
- Cut through the noise
- Navigate complexity
- Hit your targets with confidence.
AI & Tech Consulting
(Consultancy & Workshops)
Half and full day workshops rates available
Exploring how AI fits into your business?
From getting the most out of large language models (LLMs), to building smart automation, and integrating systems, we set up your organisation to work with AI and Tech – not against it.
- AI readiness workshops
- Full strategy and implementation plans best practice guidance
- Full system team training
Fractional & Interim Executives
(CMO, CGO, COO, CCO)
Day rates available
Senior leadership without the full-time hire.
By assessing your commercial performance and growth potential, we spot what’s working, what’s missing, and where you can get more from your budget.
From strategy and content to martech and measurement – we pull the right levers to generate the best commercial results.
Advisory On Demand
(CMOSubscribe)
Day rates available
Need senior marketing leadership without the full-time cost?
CMOSubscribe gives you flexible monthly access to an experienced CMO and CGO for strategy, founder coaching, team mentoring, workshops or board input – whatever your business needs most.
You subscribe to a set number of hours per month and receive tailored support that adapts as you grow – with the freedom to use your hours however suits you best.
Team Training
(Full & Half Day Workshops)
Half and full day workshops rates available
Hands-on training that helps your team think strategically, work smarter with technology and AI, strengthen client relationships, and win new business.
With half-day or full-day workshops, we tackle key challenges, delivering trained teams, actionable plans, and real impact.
From learning how to create ICPs, to messaging, and brand proposition reviews, our training upskills your team quickly and effectively.
HOW DO WE DO IT?
The G R O W T H framework is how we deliver our transformation projects.
It aligns business goals, sharpens strategy, optimises operations, and embeds technology and culture - with health checks that make change stick.
G – Goals & Governance
Define commercial objectives, success measures, and secure stakeholder alignment.
R – Research & Strategy
Combine data and insight with strategic thinking to set direction. Translate findings into a clear roadmap with short, medium, and long-term priorities.
O – Optimisation
Refine processes, structures, and systems to remove inefficiency and create capacity for profitable growth.
W – Ways of Working
Design team structures, planning cycles, and accountability models so people can deliver at pace.
T – Transform Tech & Culture
Adopt the right AI, tools, and cultural shifts to embed change and accelerate progress.
H – Health & Handover
Measure outcomes, track behaviours, and maintain stakeholder alignment to ensure transformation lasts.
OUR FOUNDER
Michelle leads a collective of experienced growth, transformation and customer-centric talent ready to take your business to the next level.
Michelle Boland
Lead Consultant & CMO
"Commercial growth and business transformation are the foundation of everything I do.
Helping businesses build and optimise full commercial strategies: clarifying where to play, how to win, and how to scale is the norm. From segmentation and customer experience to proposition, pricing, and go-to-market plans - every lever is aligned to drive real, measurable growth.
My place is at the intersection of marketing, sales, product, and operations - turning insight into action and activity into revenue.
This isn’t surface-level marketing. It’s commercial strategy, executed with precision, and enhanced through the smart use of AI, data, and creativity to drive performance at scale.
Sector Expertise: SaaS, Fintech, EdTech, Retail, Ecommerce
THE BENEFITS SPEAK FOR THEMSELVES!
At Pink Umbrella we’re passionate about helping businesses unlock their potential through smart, strategic commercial growth. Whether you’re scaling, navigating change, or looking for fresh ideas, we’re here to provide the expertise, creativity, and energy to make your transformation happen.
Here’s what makes us different:
1
Commercial Clarity
We align marketing, sales and operations with your business goals so every action drives revenue.
2
Real transformation
From strategy resets to organisational and system redesigns, we deliver change that sticks and growth that lasts.
3
Optimisation Everywhere
We streamline processes, teams and budgets to cut waste and accelerate results.
4
AI and technology embedded
We bring practical AI and the right tools into your business to improve efficiency, insight and performance.
5
Board-level partnership
You get senior expertise without a full-time hire, from interim leadership to advisory and coaching.
6
Proven results
Millions in revenue generated, customer acquisition costs cut, and operations transformed for efficiency.
AFFORDABLE IMPACT
Unlock high-growth commercial potential with Pink Umbrella.
Our Founder, Michelle Boland has over 25 years of experience accelerating revenue and building powerhouse brands - she created Pink Umbrella to focus on what she loves to do best, delivering growth and strategic business transformation.
Pink Umbrella's solutions are focused on Strategic Transformation but we also offer Interim Executive Leadership, Fractional CMO (Chief Marketing Officer), and Fractional CGO (Chief Growth Officer) services, alongside our marketing consultancy.
We work with people who want to grow and transform their business:
> Startup Founders in need of scalable strategies and Fractional growth and/or marketing leadership
> Private Equity groups looking to simplify and streamline marketing strategy for a reduced outlay but with improved results.
> SME owners seeking professional expertise at Board level.
> Enterprise CEO's looking for commercial leadership and strategic business improvement.
Pink Umbrella Marketing offers leadership, consultancy and business transformation that achieves your growth goals.
WHY CHOOSE PINK UMBRELLA?
Fuelled by proven results – Our strategies have driven millions in revenue growth, cut CAC, and boosted brand visibility. Our business transformation projects have delivered millions of pounds in savings and create cultures of efficacy and efficiency.
Expert across channels – From digital marketing to brand storytelling, GTM innovation and a focus on CX, we bring a full-funnel lifecycle approach to our growth strategies.
Data-driven insights, real-time decisions – Leveraging data to hone targeting, we deliver impactful campaigns with a laser focus on ROI.
WHAT WE CAN DO FOR YOU...
- Increase overall growth, marketing contribution, general profitability, and revenues
- Lower customer acquisition costs and boost customer lifetime value
- Enhance brand presence across all channels with consistent, effective messaging
- Drive efficient, data-backed marketing decisions
WHO WE HELP...
- Businesses and charities across SaaS, FinTech, LegalTech, EdTech, and FMCG.
- B2B and B2C SMEs needing Transformational Growth, and GTMs
- Organisations seeking growth-centric organisational transformation
- Private Equity firms needing growth leadership
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.