CMOSubscribe, FRACTIONAL & INTERIM EXECUTIVES
▸ SENIOR LEADERSHIP.
▸ REAL IMPACT.
▸ FLEXIBLE DELIVERY.
When you need senior leadership without the full-time commitment, Pink Umbrella provides experienced executives who deliver results from day one.
We step in to stabilise, scale, and transform your business, ensuring strategy and execution move in lockstep.
Our fractional CMOs, CCOs, CGOs, Creative Directors and interim leaders bring the structure, commercial clarity, and momentum your business needs to perform.
Engage with us on a day rate, or via a retained fractional engagement - Whichever suits your budget.
READ ALL ABOUT HOW A FRACTIONAL CMO
COULD GROW YOUR BUSINESS
YOUR BUSINESS MAGAZINE
EXECUTIVE LEADERSHIP
WITHOUT THE FULL-TIME COST
Experience, clarity, coaching and commercial advisory
CMOSubscribe
From £600 PCM
Monthly subscription service
For: Any business seeking board level advisory, coaching and marketing leadership for a set number of hours PCM
CMO on Subscription
On-demand marketing support when you need it
Monthly subscription for fast access to senior marketing experience
No long contracts, no fluff - just smart support where it counts in a set number of hours
Ideal for founders, marketers, or agencies who need a strategic sounding board
🔹 Strategy support: use your time to shape plans, fix gaps, or sense-check big decisions
🔹 Coaching & advisory: for founders needing direction, or marketers who want board-level input and support
🔹 Hands-on help: Workshop facilitation, reviewing plans, prepping for boards, and investor pitches
🔹 Flexible access: book calls, send questions, get fast feedback – all built around your pace
Typically: 4-15 hours PCM
INTERIM CMO
Custom pricing
Per contract
For: Organisations needing full marketing leadership cover for a fixed period
Full CMO role
Owns roadmap, delivery, and performance
Ideal for growth and business transformation
Includes team leadership, board reporting, and commercial strategy
🔹 Projects: time to level up marketing, plug capability gaps, or prep for AI?
🔹 Ideal senior cover: experienced strategic leadership across B2B, B2C and D2C
🔹 Raising investment?: need an experienced operator to build credibility, lead delivery, and manage marketing performance pre- or post-raise
🔹 Transformation: launching new markets, rebrands, restructures — bring in senior support to lead it properly
Typically: 3–12 month contracts
FRACTIONAL CMO
£day/month
Part-time, retained x days PCM
For: Scaling businesses needing ongoing, embedded strategic leadership
Part-time CMO without the full-time overhead
Weekly rhythm across strategy, delivery, and optimisation
Team mentoring, agency management, and performance tracking
Aligns boardroom vision with day-to-day execution
Scales with your business – flexible day allocation
🔹 For founders: need senior strategy and direction but not ready for a full-time hire?
🔹 Getting investment-ready?: shape your story, metrics, and plan with experienced support investors take seriously
🔹 Ongoing marketing partner: flexible, embedded support to guide growth, mentor teams, and keep performance on track
Typically: 1 - 3 days a week
WHAT WE DELIVER
Fractional CMOs
Add proven executive capability to your business on a flexible basis.
Our Fractional CMOs, Chief Growth Officers, and COOs work alongside your leadership team to drive commercial performance and operational excellence.
Typical areas of impact include:
- Building and delivering growth strategies
- Redesigning marketing and commercial functions
- Improving lead generation and conversion performance
- Overseeing brand and go-to-market transformation
- Aligning sales, product, and marketing around shared goals
- Fractional leadership gives you senior firepower at the scale you need.
Interim Executive Leadership
For times of transition, we provide experienced interim executives who can step in, take control, and deliver.
Whether you are restructuring, launching new products, or integrating acquisitions, we bring stability and focus to move projects forward fast.
Deliverables include:
- Strategic oversight and execution planning
- Change leadership and team alignment
- Vendor and stakeholder management
- Organisational design and performance tracking
- Coaching and capability development for internal teams
- You gain both leadership and delivery, not just direction.
Advisory and Coaching Support
Through CMOSubscribe, you can access on-demand strategic advisory and leadership coaching without a long-term contract.
We provide a sounding board for in-house teams, helping to refine strategies, evaluate performance, and make confident decisions.
Options include:
- Monthly or quarterly advisory sessions
- One-to-one leadership coaching
- Marketing and transformation mentoring
- Review and feedback on live strategies or campaigns
- It is senior guidance, when and how you need it.
CMO PRE-PACKAGED SOLUTIONS
Discover more about our extensive range of professional services. We constantly update this page, but if you still can’t find what you’re looking for, please feel free to get in touch with us – we will be more than happy to help. We offer the same packaged solutions for Chief Growth Officers.
CMO-Lite
Retained: 1 day per week
By dedicating around 1 day per week to your organisation, your Fractional CMO will:
Transform the CEO and Board’s vision into actionable marketing strategies and campaigns:
✅ Carry out a lite-touch audit your marketing function and create a strong, actionable marketing plan to drive the business goals and overall strategy forwards.
✅ Act as a player-coach to your marketing team, guiding them towards success with a lite-touch.
✅ Be a key Board member, integrating Marketing across the organisation.
✅ Identify the key talent needed to achieve business goals.
✅ Support HR in sourcing, interviewing, and managing top marketing talent.
✅ Provide dashboards and reports to the CEO and Board on agreed KPIs.
Great for companies:
- with an annual income of approx £2 million - £25 million
- looking for part-time specialists to develop high-impact marketing strategies and ensure flawless execution?
Get the expertise you need without the full-time commitment.
CMO-Core
Retained: 2-3 days per week
By dedicating approximately 2-3 days per week to your business, your Fractional CMO will:
Embed strong Marketing Leadership across your business and have more of a presence:
✅ Including all that is in CMO-Lite, plus:
✅ Be a visible marketing leader across the exec team and the wider company.
✅ Champion cross-functional alignment and embed marketing into the full business strategy.
✅ Widen the strategy to include all people, processes and marketing platforms required to achieve your strategic growth goals and develop project plans to realise the strategy. From Brand, to proposition, to product, and after-care we review all of it with an eye to increasing growth across the organisation.
✅ Co-create hiring plans and manage key marketing leadership hires and appoint specialist vendors.
✅ Set up reporting frameworks, dashboards, and board-level insights.
✅ Drive a test-and-learn culture-spot challenges early and adapt quickly.
✅ Continuously innovate to overcome challenges and drive marketing and sales success.
Great for companies:
- with an annual income of approx £5 million - £75 million
- looking for part-time specialists to develop high-impact marketing strategies and ensure flawless execution?
Get the embedded expertise you need without the full-time costs!
LEARN HOW OUR FOUNDER MAKES AN IMPACT AS AN INTERIM EXECUTIVE & FRACTIONAL CMO
For founders and boards who need immediate leadership without long-term overheads.
Michelle Boland is an award-winning CMO, Commercial Growth Partner, and Marketing Transformation Consultant with 25+ years of experience.
Michelle has:
- Built and restructured high-performing teams from scratch across start-ups and billion-pound organisations.
- Delivered optimisation and technical transformation projects in SaaS, EdTech, FinTech, and Retail delivering savings of £5m+
- Advised boards and scaled businesses from £2m to £500m turnover.
- Balanced strategic clarity with hands-on delivery across B2B, B2C and D2C organisations.
- Served as a Non-Executive Director and Chair, bringing governance and commercial insight to the table.
The challenges you could be facing include: stalled growth, lack of marketing or commercial leadership, fragmented sales and operations, uncertainty on how to scale profitably or unaware of how to best use AI and technology to work smarter.
The benefit Michelle brings: As a Fractional and interim leader, Michelle diagnoses gaps fast, sets priorities, delivers strategic transformation. She mentors and coaches teams so impact lasts long after the role or project is complete.
WHY INTERIM OR FRACTIONAL?
Benefits include:
- Immediate firepower - no ramp-up, we step straight in and start delivering.
- Strategic clarity - we bring focus, and where required align sales, marketing, operations, and technology to solve the big challenges.
- Commercial results - we focus on growth and profitability, not vanity metrics.
- Transformation - we redesign structures, processes, and tech to scale effectively.
- Flexibility - retained fractional (part-time), full-time, or interim depending on need and budget.
WHAT RESULTS CAN YOU EXPECT FROM AN INTERIM OR FRACTIONAL?
At Pink Umbrella, we provide retained, interim, part-time/fractional CMOs, CGOs, and Marketing Directors to help lead your teams to SUCCESS!
The results you can expect from a Chief Marketing Officer or Chief Growth Officer:
- Maximum expertise, minimal cost
You get board-level commercial leadership – without paying a full-time salary.
- Immediate impact
No hand-holding needed. A Fractional CMO, CCO, or CGO hits the ground running, spotting quick wins and setting clear priorities fast.
- Strategic clarity
From growth plans to brand positioning – you get a clear direction rooted in experience, not guesswork.
- More headspace for you
Founders and CEOs can step back from day-to-day growth planning and focus on the bigger picture.
- Mentorship for your team
Your teams gain senior guidance and structure, helping them grow while delivering stronger results.
- Flexibility as you scale
Our support scales with your business – you get exactly what you need, when you need it, without long-term overheads.
WHAT IS A PART-TIME OR FRACTIONAL CMO or CGO?
A Fractional CMO or CGO is a seasoned marketing and growth leader who delivers strategic expertise and results, but is employed or engaged on a part-time basis.
They work flexibly, providing the leadership your marketing and sometimes sales team needs to succeed. As your business grows, they adjust their involvement, ensuring maximum impact while empowering your team to perform independently.
Ideal for companies seeking high-level marketing expertise to drive growth, align teams, and deliver measurable results - without the full-time commitment.
RESPONSIBILITIES OF A
FRACTIONAL CMO
Strategic Planning: Create and implement short-term and long-term marketing strategies tailored to your business goals.
Decisive Leadership: Evaluate and commit to the most effective marketing strategies, whether SEO, content marketing, paid advertising, podcasts, or other tactics.
Team Leadership: Inspire and guide your marketing team, fostering innovation, collaboration, and consistent results.
Vendor/Agency Management: Work with and manage outside vendors or agencies, leveraging their expertise to enhance your marketing efforts.
Talent Development: Recruit and build a high-performing marketing team designed for long-term success.
Problem-Solving: Address and resolve marketing challenges swiftly and effectively to keep your strategy on track.
A Fractional CMO from Pink Umbrella Marketing brings a wealth of experience in strategic marketing leadership, industry knowledge, and a proven ability to deliver results.
At Pink Umbrella, we work closely with your leadership team and marketing talent, providing hands-on expertise to drive growth, optimise resources, and deliver impactful outcomes.
The Expertise You Deserve
Stop leaving your business’s marketing strategy in the hands of inexperienced marketers. A Fractional executive delivers a tailored, strategic plan designed to drive results and elevate your business, solving key challenges and motivate your teams.
Affordable Expertise
Skip the expense of a full-time Executive.. With a part-time / Fractional CMO, CGO, or CCO, you gain expert insights, actionable reporting and the c-suite executive your business needs - at a fraction of the cost.
Self-Managing
C-suite Executives
A Fractional or Interim executive takes ownership of core challenges or functions, creates high-performing teams, and deliver strategies with executive precision. Their leadership lightens your workload, while delivering results that drive growth.
IF YOU NEED LEADERSHIP...
Whether that’s board-level transformation, marketing direction, operational optimisation, or full commercial growth alignment - we can step in and deliver.
We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.