FRACTIONAL CMOs & LEADERS
UNCOVER THE GROWTH YOU DESERVE WITH OUR CMOs & CGOs
Tailored Leadership Solutions for Growth, Impact and Transformation
At Pink Umbrella, we provide retained, interim, part-time/fractional CMOs, CGOs, and Marketing Directors to help lead your teams to SUCCESS!
The results you can expect from a CMO or CGO:
- Maximum expertise, minimal cost
You get board-level commercial leadership – without paying a full-time salary.
- Immediate impact
No hand-holding needed. A Fractional CMO of CGO hits the ground running, spotting quick wins and setting clear priorities fast.
- Strategic clarity
From growth plans to brand positioning – you get a clear direction rooted in experience, not guesswork.
- More headspace for you
Founders and CEOs can step back from day-to-day marketing and growth planning and focus on the bigger picture, knowing it’s in safe hands.
- Mentorship for your team
Your marketing teams gain senior guidance and structure, helping them grow while delivering stronger results.
- Flexibility as you scale
Our support scales with your business – you get exactly what you need, when you need it, without long-term overheads.
WHAT IS A PART-TIME OR FRACTIONAL CMO OR CGO?
A Fractional CMO or CGO is a seasoned marketing and growth leader who delivers strategic expertise and results, but is employed or engaged on a part-time basis.
They work flexibly, providing the leadership your marketing and sometimes sales team needs to succeed. As your business grows, they adjust their involvement, ensuring maximum impact while empowering your team to perform independently.
Ideal for companies seeking high-level marketing expertise to drive growth, align teams, and deliver measurable results - without the full-time commitment.
OUR CMO SERVICES
Discover more about our extensive range of professional services. We constantly update this page, but if you still can’t find what you’re looking for, please feel free to get in touch with us – we will be more than happy to help. - We offer the same packaged solutions for Chief Growth Officers.
CMO-Lite
From £3,250 PCM
By dedicating around 1 day per week to your organisation, your Fractional CMO will:
Transform the CEO and Board’s vision into actionable marketing strategies and campaigns:
✅ Carry out a lite-touch audit your marketing function and create a strong, actionable marketing plan to drive the business goals and overall strategy forwards.
✅ Act as a player-coach to your marketing team, guiding them towards success with a lite-touch.
✅ Be a key Board member, integrating Marketing across the organisation.
✅ Identify the key talent needed to achieve business goals.
✅ Support HR in sourcing, interviewing, and managing top marketing talent.
✅ Provide dashboards and reports to the CEO and Board on agreed KPIs.
Great for companies:
- with an annual income of approx £2 million - £25 million
- looking for part-time specialists to develop high-impact marketing strategies and ensure flawless execution?
Get the expertise you need without the full-time commitment.
CMO-Core
From £4,800 PCM
By dedicating approximately 1.5-2 days per week to your business, your Fractional CMO will:
Embed strong Marketing Leadership across your business and have more of a presence:
✅ Including all that is in CMO-Lite, plus:
✅ Be a visible marketing leader across the exec team and the wider company.
✅ Champion cross-functional alignment and embed marketing into the full business strategy.
✅ Widen the strategy to include all people, processes and marketing platforms required to achieve your strategic growth goals and develop project plans to realise the strategy. From Brand, to proposition, to product, and after-care we review all of it with an eye to increasing growth across the organisation.
✅ Co-create hiring plans and manage key marketing leadership hires and appoint specialist vendors.
✅ Set up reporting frameworks, dashboards, and board-level insights.
✅ Drive a test-and-learn culture-spot challenges early and adapt quickly.
✅ Continuously innovate to overcome challenges and drive marketing and sales success.
Great for companies:
- with an annual income of approx £5 million - £75 million
- looking for part-time specialists to develop high-impact marketing strategies and ensure flawless execution?
Get the embedded expertise you need without the full-time costs!
THE BENEFITS OF A FRACTIONAL CMO
➡ Strategic Direction: Develop and execute marketing strategies that fuel revenue growth, enhance brand authority, and optimise customer acquisition.
➡ Executive Expertise: Bring the insights and leadership of a seasoned marketer to guide your team and align marketing with business objectives.
➡ Cost-Efficiency: Avoid the £150,000 - £250,000+ salary of a full-time CMO while accessing their level of expertise.
➡ Fresh Perspectives: Inject innovative ideas and a forward-thinking mindset into your marketing strategy.
➡ Flexibility: Scale your marketing leadership as needed, adapting to your business's growth and priorities.
➡ Board-Level Impact: Gain a trusted, experienced voice at the leadership table, offering strategic insight to help shape discussions at the executive level.
➡ Committed: A Fractional CMO on a retainer becomes an integral part of your business, a key voice in your leadership team and at board level. They don’t just work for you - they work with you. Your success is their success.
At Pink Umbrella Marketing, our Fractional CMOs integrate into your leadership team, bringing B2B expertise to drive growth and solve challenges. Whether scaling, launching, or transforming, they provide the leadership you need—when you need it.
Ready to explore how a Fractional CMO can help your business grow?
RESPONSIBILITIES OF A
FRACTIONAL CMO
Strategic Planning: Create and implement short-term and long-term marketing strategies tailored to your business goals.
Decisive Leadership: Evaluate and commit to the most effective marketing strategies, whether SEO, content marketing, paid advertising, podcasts, or other tactics.
Team Leadership: Inspire and guide your marketing team, fostering innovation, collaboration, and consistent results.
Vendor/Agency Management: Work with and manage outside vendors or agencies, leveraging their expertise to enhance your marketing efforts.
Talent Development: Recruit and build a high-performing marketing team designed for long-term success.
Problem-Solving: Address and resolve marketing challenges swiftly and effectively to keep your strategy on track.
A Fractional CMO from Pink Umbrella Marketing brings a wealth of experience in strategic marketing leadership, industry knowledge, and a proven ability to deliver results.
At Pink Umbrella, we work closely with your leadership team and marketing talent, providing hands-on expertise to drive growth, optimise resources, and deliver impactful outcomes.
The Expertise You Deserve
Stop leaving your business’s marketing strategy in the hands of inexperienced marketers. A Fractional CMO delivers a tailored, strategic marketing plan designed to drive results and elevate your business.
Affordable Expertise
Skip the expense of a full-time CMO, or a costly marketing agency. With a part-time Fractional CMO, you gain expert insights, actionable reporting and the c-suite executive your business needs - at a fraction of the cost.
Self-Managing
C-suite Executives
A Fractional CMO takes ownership of your marketing, managing teams, vendors, and strategies with executive precision. Their leadership lightens your workload, while delivering results that drive growth.
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.
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