TRUST DRIVES GROWTH
SO WE BUILD BOTH
At Pink Umbrella, we help B2B and B2C brands drive growth, scale the business, boost brand impact, increase buyer trust, and deliver measurable results.
We work with you to build strategies and solve problems that create meaningful change across your organisation.
Our solutions focus on:
- Marketing and Transformation Consultancy
- AI Consultancy
- Fractional CMOs & CGOs
- CMOSubscribe
- Marketing Team Training & Education
- Professional Speaking
WHAT OUR CLIENTS SAY
"Working with Michelle has been a game-changer for my business. Her passion, energy, and genuine commitment to every project are truly inspiring. She takes the time to deeply understand your goals and offers thoughtful, strategic ideas that elevate your vision. Her communication is exceptional, making the entire process smooth and productive.
Thanks to her guidance, I’ve significantly improved my content planning, maintained consistent messaging, and seen a noticeable boost in profitability."
Alex Everitt, Founder AE Chiroractic & Sports Therapy Clinics
GLOBAL BRANDS EXPERIENCE
Saas, FinTech, EdTech, Retail, Wellness, Automotive
Michelle Boland, Founder and Managing Director of Pink Umbrella, brings over 20 years of hands-on experience delivering marketing growth, transformation, and demand generation for SaaS, Fintech, and EdTech brands.
From running high-performing campaigns in agency settings to leading global marketing transformation programmes in-house, Michelle has helped businesses unlock revenue, reduce inefficiencies, and scale smarter. Her curiosity, clarity, and consultative style mean she doesn’t just advise - she delivers real change that sticks.
25+
Years Growth
Experience
17+
Years Board and Executive Experience
£4m+
Savings Delivered
WHAT WE DO
Effective growth isn’t just about ideas – it’s about direction.
We help you cut through the noise with a strategy that’s built around your business goals, resources, and revenue targets. No fluff, just a clear plan that works.
From there, we map out the priorities and support you in making it happen – whether that means upskilling your team or sourcing the right external talent.
We are experts in SaaS, Fintech, EdTech, and general B2B SMEs and help Founders and CEOs to take the NEXT STEP in growth.
HOW WE HELP YOU
Sales slowing down? Struggling to turn interest into action?
Modern buyers are cautious. They’re researching harder, questioning more, and backing away faster if things don’t feel right.
We help you fix that.
By strengthening your brand, tightening your messaging, and transforming how you show up across the customer journey, we help you build trust earlier, speed up sales, and unlock real, sustainable growth.
Our solutions are covered by six core areas:
GROWTH CONSULTING
Strategy needs a reset? Change on the horizon?
Whether you’re reviewing your go-to-market plan, overhauling your martech, reshaping your team, or driving wider transformation – we bring the expertise to make it happen.
From one-off projects to ongoing change programmes, we help you cut through the noise, navigate complexity, and hit your targets with confidence.
AI CONSULTING
Exploring how AI fits into your business?
We help you make it real. From getting the most out of large language models, to building smart automation, integrating systems, and setting up your marketing function to work with AI – not against it.
Need best practice guidance for your team? A readiness workshop? A full implementation plan? We’ve got you.
FRACTIONAL
CMOs & CGOs
Building a marketing function or ready to scale one?
We work with Founders starting from scratch and with growing teams that need to level up.
By assessing your marketing performance and growth potential, we spot what’s working, what’s missing, and where you can get more from your budget.
From strategy and content to martech and measurement – we cover the lot.
CMOSubscribe
Need senior marketing leadership without the full-time cost?
CMOSubscribe gives you flexible monthly access to an experienced CMO for strategy, founder coaching, team mentoring, workshops or board input – whatever your business needs most.
From just £600 a month, you get tailored support that adapts as you grow – with the freedom to use your hours however suits you best.
TEAM TRAINING & EDUCATION
Do you need hands-on training that helps your team think strategically, strengthen client relationships, and win new business?
With half-day or full-day workshops, we tackle key challenges, delivering trained teams, actionable plans, and real impact.
From learning how to creat ICPs, to messaging, and brand proposition reviews, our training upskills your team quickly and effectively.
PROFESSIONAL
SPEAKING
Want a speaker to cut through the noise and make an impact?
Michelle Boland, Founder of Pink Umbrella, brings 20+ years of commercial marketing leadership to every talk.
She delivers sharp, practical sessions for founders, execs, and marketers on scaling smarter, driving revenue, and building teams that fuel sustainable growth.
Book now for team days, lunch and learns, conferences, keynotes, panels, and round tables.
WHAT HAVE WE DELIVERED FOR OTHERS?
- Commercial Marketing (Strategic, Brand, CX)
- Growth Strategy
- Transformation Projects
- Team & organisational Design
- Leadership & Board Advisory
- Workshop Facilitation
- Coaching (teams and executive level)
HOW DO WE DO IT?
- Diagnose the situation
- Devise strategies & plans
- Deliver results & transformation
- Drive value, trust & growth
OUR CONSULTANTS
A growing collective of experienced growth and customer-centric talent ready to take your business to the next level.
Michelle Boland
Managing Director, FCMO
"Commercial growth and business transformation are the foundation of everything I do.
Helping businesses build and optimise full commercial strategies: clarifying where to play, how to win, and how to scale is the norm. From segmentation and customer experience to proposition, pricing, and go-to-market plans—every lever is aligned to drive real, measurable growth.
My place is at the intersection of marketing, sales, product, and operations - turning insight into action and activity into revenue.
This isn’t surface-level marketing. It’s commercial strategy, executed with precision - and enhanced through the smart use of AI, data, and creativity to drive performance at scale.
Sector Expertise: SaaS, Fintech, EdTech, Retail, Ecommerce
THE BENEFITS SPEAK FOR THEMSELVES!
At Pink Umbrella we’re passionate about helping businesses unlock their potential through smart, strategic commercial growth. Whether you’re scaling, navigating change, or looking for fresh ideas, we’re here to provide the expertise, creativity, and energy to make it happen.
Here’s what makes us different:
1
Marketing Expertise
We bring over 25 years of senior marketing experience to the table, having worked with businesses of all sizes to solve challenges, seize opportunities, and drive growth.
- Hands-on leadership from experienced Fractional CMOs, Marketing Directors, CGOs, and Consultants
- A deep understanding of what works - and what doesn’t - at every stage of growth
2
Results That Matter
We’re here to make a real difference to your business, focusing on what drives growth and delivers value.
- Proven success in reducing customer acquisition costs (CAC), building brands, and increasing revenue
- Spotlight on optimisation and efficacy across your business.
- A focus on long-term impact, not just quick wins
3
Strategies That Fit Your Business
We know every business is unique, and cookie-cutter solutions simply won’t do. That’s why we take the time to understand your goals, challenges, and ambitions.
- Tailored growth strategies aligned with your vision and business objectives
- Real-world solutions designed to deliver measurable results
4
Flexible Support,
No Long-term Contracts
Whether you need guidance once a week, a few days a month, or for a specific project, our flexible approach works around you.
- Access board-level growth and marketing expertise without the commitment of a full-time hire
- Scalable services that adapt as your needs evolve
5
AI + Data:
Working As One
We blend data-driven decision-making, creative thinking and the latest AI to craft marketing strategy that’s both impactful and measurable.
- Campaigns informed by real insights, not guesswork
- A balanced approach that combines performance with brand-building
- AI that shapes personalisation, drives efficiencies and gets to the heart of customer needs.
6
A Team That Feels Like Yours
We can be more than just consultants - we can be an extension of your team. When you work with Pink Umbrella, you get a group of experts who are as invested in your success as you are.
- Collaborative, approachable, and always ready to roll up our sleeves
- Specialists in everything from strategy and branding, to digital and martech
AFFORDABLE IMPACT
Unlock high-growth commercial potential with Pink Umbrella.
Our Founder, Michelle Boland has over 25 years of experience accelerating revenue and building powerhouse brands - she created Pink Umbrella to focus on what she loves to do best, delivering growth and strategic business transformation.
Pink Umbrella's solutions include Fractional CMO (Chief Marketing Officer), and Fractional CGO (Chief Growth Officer) services, alongside strategic business transformation and marketing consultancy.
We work with people who want to grow and improve their business:
- Startup Founders in need of scalable strategies and Fractional growth and/or marketing leadership
- Private Equity groups looking to simplify and streamline marketing strategy for a reduced outlay but with improved results.
- SME owners seeking professional expertise at Board level.
- Enterprise CEO's looking for commercial leadership and strategic business improvement.
Pink Umbrella Marketing offers leadership, consultancy and busines transformation that achieve your growth goals.
WHY CHOOSE PINK UMBRELLA?
Fuelled by proven results – Our strategies have driven millions in revenue growth, cut CAC, and boosted brand visibility. Our business transformation projects have delivered millions of pounds in savings and create cultures of efficacy and efficiency.
Expert across channels – From digital marketing to brand storytelling, GTM innovation and a focus on CX, we bring a full-funnel lifecycle approach to our growth strategies.
Data-driven insights, real-time decisions – Leveraging data to hone targeting, we deliver impactful campaigns with a laser focus on ROI.
WHAT WE CAN DO FOR YOU...
- Increase overall growth, marketing contribution, and revenue
- Lower customer acquisition costs and boost customer lifetime value
- Enhance brand presence across all channels with consistent, effective messaging
- Drive efficient, data-backed marketing decisions
WHO WE HELP...
- Business and charities across B2B, Consumer, SaaS, FinTech, and EdTech.
- Internationals needing GTM and Growth Strategies
- Organisations seeking growth-centric organisational transformation
- Private Equity firms needing growth leadership
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.