WORKSHOPS & TRAINING
▸ EDUCATE.
▸ EMPOWER.
▸ EXECUTE.
Transformation doesn’t happen in reports. It happens when teams learn, align, and act together.
Pink Umbrella offers a variety of workshops, facilitation, strategy sessions, and AI readiness sprint solutions to help your business grow and transform.
We design and deliver sessions that align people, process, and performance around measurable growth using our L E A R N framework.
Choose from:
> Off-the-shelf workshops to kick start your transformation, or design your own session.
> AI workshops to help you optimise and grow your business.
> Workshop facilitation to help your team create strategy or work a problem. We have experienced facilitators ready to help guide your teams.
> Upskilling your team with impactful training that is fluff free.
> Deep-diving into strategy with our strategic marketing workshop collection.
WORKSHOPS AND FACILITATION
Accelerate clarity, alignment, and action with facilitated sessions designed to move your business forward - fast.
WORKSHOP FACILITATION
From £2,500 / session
Full and half day rates available
> Expert-led facilitation across strategy, brand, team alignment or planning
> Keeps sessions focused, objective, and outcome-led
> Ideal for board sessions, OKR planning, messaging alignment, or investor prep
> Delivered in-person or virtually
Who It's For:
Teams needing an experienced facilitator to guide their strategic sessions or offsites
HALF DAY WORKSHOPS
From £1750 / half day session
Off-the shelf or design your own
> 3-4 hour structured sessions
> Pre-session itinerary and post-session summary included
> Popular topics include:
- Brand positioning
- Customer journey mapping
- Campaign planning
> Designed to align teams and create momentum
Who It's For:
Teams ready to deep-dive into a specific challenge or opportunity
FULL DAY WORKSHOPS
From £3500 / full day session
Off-the shelf or design your own
> 6–7 hour intensive working session
> Delivered onsite or virtually
> Includes preparation, facilitation, outputs and next-step recommendations
> Example workshops:
- Go-to-market strategy
- Team restructure and marketing function design
- Commercial growth planning
- AI readiness: practical adoption and opportunity mapping
Who it’s for:
Businesses needing full-day immersion to strategise, solve issues, or set direction
OUR SIGNATURE AI WORKSHOPS AND SPRINTS
Our AI workshops give leaders and teams the tools to understand, test, and apply AI where it will have the most impact. Each session is designed to cut through the hype and show you how AI can improve efficiency, unlock new opportunities, and accelerate transformation.
AI READINESS SPRINT
AI Assessment & Roadmap
Half and full day workshops rates available
A focused sprint to find the value, the risks, and the right starting points for your AI journey.
You leave with a clear, evidence-based plan.
The Sprint Usually Includes:
- Leadership workshop to align goals and success metrics
- Research across customer insight, business data and org data
- Readiness and risk review (NIST AI RMF, ISO/IEC 42001)
- High-level EU AI Act impact check and actions
- Opportunity map and gap analysis
- Roadmap with quick wins, 90-day plan and longer-term moves.
Results You Can Expect:
- Clarity on key AI opportunities
- Risks understood and governed
- A simple plan your team can start this week working on immediately
Who It's For:
Teams that want to move beyond “AI ideas” and start with a safe, practical plan.
AI CONTENT ENGINE SPRINT
On-brand Content At Scale
Half and full day workshops rates available
Turn AI into a safe, repeatable content system, without risking voice, IP, or trust.
The package usually includes:
- Brand voice and tone guardrails
- Prompt library and patterns for key formats
- Content supply-chain design: briefing, creation, review, approval
- Retrieval setup so models use your brand assets and facts
- Governance playbook (IP, red-team checks, approvals)
- Content credentials plan (C2PA for provenance)
- Team training on prompt engineering, QA, and escalation
- Measurement framework: content velocity, quality, SEO and conversion
Results you can expect:
Faster production with consistent quality, lower rework and risk, and full visibility of what AI touched and who approved it.
Who It's For:
Marketing and comms teams that need both volume and quality with brand safety baked in..
AI OPTIMISATION SPRINT
Time and Money Savings
Half and full day workshops rates available
Find and fix the manual work slowing you down. Automate the right steps across marketing, sales, and service.
The package usually includes:
- Process mapping to spot automation potential
- Tooling review across martech, CRM and data
- Shortlist of viable use cases with effort vs. impact
- Pilot design for 1–3 workflows
- Governance and change plan so automation sticks
- Success metrics: time saved, error reduction, cycle time, cost per outcome
Results you can expect:
Clarity on bottlenecks, and a clear prioritised list for pilots you can look to launch immediately.
Who it’s for:
Leaders who want efficiency, accuracy, and speed — not just “more activity.”
HALF-DAY STRATEGIC MARKETING WORKSHOPS
Our half-day marketing and coaching sprints give leaders and teams practical tools they can use straight away. Focused and hands-on, they cut through the noise to improve efficiency, unlock opportunities, and accelerate transformation.
STRATEGY OVERVIEW
Strategy vs Tactics: Clarify Your Marketing Approach
Half and full day workshops rates available
Without a clear strategy, businesses often waste time and money on tactics that don’t align with their goals. This workshop helps you focus on the big picture while ensuring day-to-day actions contribute meaningfully to business growth.
The package will vary by business but usually includes:
- The difference between strategy (big picture) and tactics (execution).
- Setting achievable business and marketing goals.
- Frameworks for building a sustainable marketing strategy.
- Common pitfalls when separating strategy from tactics.
Deliverables:
- Customisable strategy templates tailored to your business.
- Option for a discounted bespoke strategy session with a Fractional CMO.
Who It's For:
Perfect for businesses with a small marketing team (1-5 people) or solo founders and turnovers of up to £50m.
ICP KICKOFF KIT
Ideal Customer Profile (ICP) Creation
Half and full day workshops rates available
Targeting the wrong audience is one of the biggest reasons marketing campaigns fail. A clearly defined ICP ensures your efforts are focused on the customers most likely to buy from you.
The package will vary by business but usually includes:
- How to gather and validate customer data.
- Understanding the difference between ICPs and buyer personas.
- Live group work to define your primary ICP.
- Aligning ICPs with your messaging and campaigns.
Results You Can Expect:
- One well-defined, actionable ICP.
- A framework for creating additional ICPs as your business grows.
Who It's For:
Perfect for businesses with a small marketing team (1-5 people) or solo founders and turnovers of up to £100M.
MARKETING TEAM KICK-START
Marketing Foundations
Half and full day workshops rates available
A comprehensive toolkit to establish your marketing foundations, designed to help startups go to market effectively.
The package will vary by business but usually includes:
- 4 hour marketing strategy workshop
- 1-page basic marketing strategy
- 3 hour brand workshop
- 1-page brand plan
- Content planning template
- Martech assessment and plan
- Marketing capability assessment and 10 point plan of future recommendations
- Lead or Demand Generation assessment and tailored basic plan
- Marketing asset templates (blog, 1 x social channel template, email templates)
- 7 hours of workshop planning and background prep
Results You Can Expect:
- A clear and consistent brand identity and basic marketing strategy with tools to attract and engage your target audience.
Who It's For:
Any company who wants to start marketing with little to no internal / inhouse marketing resource.
CAMPAIGN TOOLKIT
Campaign Planning Technology and Methodology
Half and full day workshops rates available
This workshop equips your team to create aligned campaigns and content that engage your audience and drive results.
Perfect for product launches or ongoing engagement, it provides the structure, tools, and strategies for success.
The package usually includes:
Campaign Plan Fundamentals:
- End-to-end planning: From ideation to execution to optimisation.
- Defining clear goals and KPIs for your campaigns.
- Choosing the right tools to support your planning (including free and paid options).
- How to align campaign planning with business and sales objectives.
Content Creation Strategies:
- Utilising the 70/30 rule.
- Identifying evergreen content.
- Content optimisation
- Tools and AI tips for automating and streamlining content creation.
Integration and Best Practices:
- Live session: content and campaign calendar build.
- 'How to' combine campaigns and content into a cohesive strategy.
- Evaluating campaign and content ROI in tandem.
- Real-life examples and interactive exercises to bring the theory to life.
Deliverables:
- 3-6 month campaign plan.
- Content Resuscitation Framework.
- Campaign calendar template.
- Tool recommendations.
Who It's For:
- Companies prioritising thought leadership or organic content marketing.
- Businesses with marketing teams of 2-10 or freelancers managing multiple campaigns.
- Perfect for scaling SMEs (£2M–£100M turnover) or startups looking to solidify their marketing processes.
3P REVIEW
Supercharge your People, Platforms and Processes
Half and full day workshops rates available
Perfect for businesses near the beginning of their marketing journey but looking to increase funding, capacity and capabilities, and require a jumpstart plan to supercharge their marketing efforts - this includes an assessment of all people, processes and technical platforms.
What’s Included:
- Audit of current activities and business goals
- Creation of an actionable marketing framework (people, platforms, processes)
- Implementation of quick wins to drive early results
- ICP creation, messaging, and channel strategies
- Introduction to essential tools like CRM and analytics platforms.
Results You Can Expect:
- Depending on the scale of the engagement, the deliverable could include a plan to scale (fully costed with core timings), or if its a longer engagement, then a fully operational marketing function equipped to deliver measurable results and already scaling in terms of size, capabilitites and revenue generation.
Who It's For:
Companies with turnover over £3M needing their first dedicated marketing team structure.
FULL DAY DEEP DIVE WORKSHOPS
Our full-day marketing and coaching sprints go deeper, giving leaders and teams the space to tackle challenges, test ideas, and build clear plans. You’ll leave with practical tools, sharper focus, and strategies ready to put into action.
DEEP-DIVE
Strategy v Tactics Day
Half and full day workshops rates available
When businesses confuse strategy with tactics, their marketing efforts often become scattered and reactive.
A strong strategy defines why you’re doing something, while tactics are the how.
This workshop ensures you have a big-picture plan that makes every action purposeful and aligned with your business goals.
What it covers:
- Advanced strategy frameworks: How to build a high-level marketing strategy tailored to your business model and industry.
- Tactical alignment: Ensuring your day-to-day activities and campaigns contribute directly to strategic goals.
- Stakeholder management: How to communicate strategy to leadership and teams, securing buy-in and accountability.
- Real-world examples: Case studies of successful and failed strategies, highlighting lessons learned.
- Interactive roadmap exercises: Step-by-step guidance to create a cohesive marketing strategy roadmap.
Deliverables:
- A complete, actionable marketing strategy tailored to your business needs.
- A detailed strategy-tactics alignment plan to keep your team on track.
- Tools and templates to monitor progress and adjust as needed.
Who It's For:
- Companies scaling up or looking to refine their marketing strategy to drive sustainable growth.
- Teams struggling with reactive marketing or unclear alignment between campaigns and objectives.
DEEP-DIVE
ICP Creation Day
Half and full day workshops rates available
Marketing success starts with understanding who you’re trying to reach.
Without well-defined ICPs (Ideal Customer Profiles), campaigns can feel like throwing darts in the dark.
This workshop helps you deeply understand your best-fit customers and ensures your marketing speaks directly to their needs and motivations, increasing engagement, conversions, and ROI.
What it covers:
- Advanced data techniques: How to gather, analyse, and interpret customer data for actionable insights.
- Segmentation and validation: Developing multiple ICPs for diverse customer segments and validating them with real-world data.
- Messaging alignment: Tailoring your campaigns and sales strategies to resonate with each ICP.
- Collaborative exercises: Hands-on guidance to define ICPs that reflect your business and audience needs.
Deliverables:
- 2-3 fully developed ICPs tailored to your business.
- A repeatable framework for updating ICPs as your business evolves.
- Guidance on integrating ICPs into campaigns and sales strategies.
Who It's For:
- Businesses that lack clarity on their target audience.
- Teams launching new products or expanding into new markets.
- Companies wanting to improve marketing and sales alignment.
- Marketing teams ready to move beyond broad demographics and general personas.
DEEP-DIVE
Campaign Planning and Content Creation Day
Half and full day workshops rates available
Thought leadership and content marketing are critical to building authority and trust in your industry.
But without strong campaign planning and a structured approach to content creation, your efforts may lack focus and fail to deliver results.
This workshop combines the best practices for planning high-impact campaigns with strategies for creating and repurposing content to maximise reach and ROI.
What it covers:
- Campaign lifecycle management: End-to-end planning, from goal-setting and ideation to execution and optimisation.
- Tools and AI integration: How to leverage the latest tools and AI for campaign planning, creative development, and data analysis.
- Content repurposing strategies: Applying the 70/30 rule to focus on evergreen content and repurpose it across multiple platforms.
- Collaborative planning: Building a campaign and content calendar that aligns with your business objectives.
Deliverables:
- A fully developed campaign and content plan tailored to your business and funnel.
- A repurposing framework for one of your existing content pieces.
- A campaign and content calendar template for ongoing use.
- Tool recommendations specific to your team and budget.
Who it's For:
Companies with turnover over £3M needing their first dedicated marketing team structure.
WHY PINK UMBRELLA?
Practical, not theoretical. You leave with outputs you can use immediately.
Facilitated by experts. Sessions are led by senior growth and transformation experts.
Commercial focus. Every session links back to business goals and measurable outcomes.
Customisable. We adapt every workshop to your team, market, and stage of growth.
Empowering. We build internal capability so your team can sustain momentum.
OUR APPROACH
Our workshops are designed using our proprietary L E A R N framework.
It ensures every session creates insight, action, and accountability.
L – Listen: Understand your goals and challenges
E – Explore: Diagnose gaps and opportunities
A – Align: Connect teams and ideas
R – Realign: Translate ideas into action
N – Normalise: Embed habits and follow-through
WANT A CHAT?
Looking to learn more? We'd love to hear from you! Either email michelle@pinkumbrella.co.uk, or complete the contact form below.